Your guide in the Era of AI

Full service digital partner
About us

Transform your business with Macaw

For over 30 years, Macaw has been a pioneer in innovation and technology. As your guide in the Era of AI, we are committed to transforming your organization, making it future-proof, and creating strong differentiation. We make you successful by delivering innovative strategies and solutions through the combination of data, technology, and creativity. Our team has a proven track record with companies like Heineken and VGZ. Curious about the key areas where we invest with market leaders to accelerate the power of AI?
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Our Customers
Whitepaper

Reality check on AI: turning the hype into value in 2025

Many organizations struggle with AI adoption. Where do you start? How do you build a solid AI strategy? And how do you make sure AI not only drives efficiency but is also used sustainably and ethically? This whitepaper gives you the answers.

  • The 5 essential steps to successfully implement AI, from early experimentation to scaling.
  • Ethical guidelines and best practices to ensure your AI approach is responsible and transparent.
  • Real-life use cases of organizations effectively using AI to create impact.
Projects we are proud of

Enterprise GPT Solution: for the customer service of a chemical manufacturer

An international chemical manufacturer faced an overloaded customer service due to recurring questions about product properties and applications. With a portfolio of 10,000 products and 6,000 employees worldwide, fast and accurate information sharing was essential. Macaw developed the Enterprise GPT Solution, an AI-driven tool that answers customer questions instantly and streamlines internal processes. Thanks to integrated AI Search and chatbot technology, all relevant knowledge is now readily accessible. This eases the pressure on the sales team, shortens response times, and improves customer satisfaction. Discover how AI is taking customer service to the next level.
Projects we are proud of

AI support bot improves collaboration and optimizes knowledge sharing at scale

The Power Platform team of an international organization with a community of 3,500 members faced the challenge of organizing knowledge sharing and user support more efficiently on a global scale. Frequently asked questions and recurring issues consumed valuable time and slowed down innovation. That’s why PowerBot was developed: a smart AI assistant that instantly answers questions, shares best practices, and actively supports the community. The result? Faster problem-solving, improved collaboration, and optimal use of the Power Platform. Read on to discover how PowerBot makes this possible!
Projects we are proud of

Heineken brews digital future at lightning speed with the Power Platform

Like to learn more about the results of using the Power Platform? In this case study you can read how Heineken is innovating digitally together with Microsoft and Macaw, at lightning speed.
Projects we are proud of

AI-driven content creation for the mobility and leasing industry

Writing unique, brand-specific marketing texts for every vehicle configuration is a time-consuming task. Discover how AI solves this challenge and helps leasing companies work more efficiently with consistent and SEO-optimized content.
Projects we are proud of

Cube Cold gains control of data with Macaw Smart Data Platform

Cube Cold Europe is a cold storage infrastructure platform with a buy and build strategy. It buys cold store companies in Europe and forges them into one synergistic whole. With each acquisition, Cube Cold needs to know how the companies are doing at a glance. That is now possible with the Smart Data Platform, realized within six months to Cube Cold's requirements.
Projects we are proud of

Cultivating a vision to feed the future: Nutreco uses Microsoft 365 solutions to help farmers be more productive

With a corporate purpose of “Feeding the Future,” Nutreco is passionate about solving the issue of sustainable food production. The company estimates that to feed the global population in 2050, the world will need to produce 70 percent more food than it does today. To accomplish its purpose, the company is constantly striving for excellence.
Projects we are proud of

Noerr successful with personalized B2B information hub

Macaw designed and implemented a personalized and award-winning B2B news and information hub for Noerr. The Noerr Hub is based on a fully composable DXP architecture that is technically state-of-the-art with Sitecore 10.2 headless, marketing automation with Sitecore EXM, modern Microsoft Azure cloud hosting, microservices, and integration of multiple real-time data sources such as CRM, document management, and an HR solution. The result: Noerr increases website visits, leads, brand awareness and achieves efficiency through marketing automation and easier development.
Projects we are proud of

Menzis accelerates innovation and digitization to offer more competitive premiums

Projects we are proud of

fraenk doubles followers through mix of social media content & campaigns

The telecommunication brand fraenk offers its services very innovatively only via an app. In order to connect with the young target group, the company is using since two years a combined social media strategy of content and paid ads. The results are convincing: followers have more than doubled.
Projects we are proud of

Data analytics dashboard gives Eneco better insight into its efforts to help the climate

Macaw designed and developed a data analytics dashboard for energy supplier Eneco to involve employees in achieving the climate goal of climate neutrality by 2035. To do so, the Microsoft and Sitecore partner combined its UX and UI expertise with hardcore IT competence.
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Inspiration

Blogs & News

Get inspired by our experts in the areas of Digital Transformation, Customer Experience, Employee Empowerment and IT.
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Partnerships

Microsoft and Macaw: strategic partners in digital transformation

Are you looking for an experienced, highly motivated and successful Microsoft Gold Partner? Macaw has more than 25 years of expertise in the Microsoft stack, the best qualified people and a wide range of experience based on our work for clients such as Heineken and TataSteel. We are able to provide the best solution for every client.