At large leasing companies, everything revolves around customization. Every car has its own equipment and features, or a unique vehicle configuration, and every customer expects a clear, appealing description. But how do you create thousands of unique marketing texts without endless manual work?
The marketing teams of a leading leasing company struggled with this challenge. Separate texts had to be written for each make and model variant – a time-consuming and error-prone process. At the same time, there was a desire to better support vendors when configuring a lease contract, so that they could easily present all available options and features to their customers.
The solution? An AI-Writer perfectly trained on brand identity and vehicle configurations. Within seconds, this tool generates consistent, multilingual marketing texts that not only save time, but also enhance the customer experience. In addition, the generated content provides an improved user experience for vendors, allowing them to work more efficiently and effectively.
Efficient and consistent content with AI
We have developed a solution for this challenge: an AI writer that generates marketing texts within seconds, fully tailored to the brand identity and specific vehicle configurations. This advanced system, trained on brand-specific tone-of-voice and technical product data, delivers error-free, multilingual content that is immediately usable in digital channels.
By applying AI-driven content generation, leasing companies not only improve their efficiency, but also increase the findability of their offerings. Optimized SEO texts ensure better online visibility, which leads to higher conversion and stronger brand positioning. In addition, the AI Writer creates consistent and professional communication that enhances the customer experience and contributes to brand loyalty. For vendors, this means a faster and easier way to inform customers of all available options, significantly improving the user experience.
Technology that works
The AI-Writer is developed as a Node.js application and is offered as a scalable REST API. This enables external applications to use this content generation service easily and flexibly. The application uses Azure OpenAI’s GPT-3.5, in combination with an extensive database of vehicle configurations, to generate rich and accurate texts. Thanks to the container-based implementation within Azure, leasing companies and vendors can effortlessly benefit from automated and personalized content creation.
Macaw: Your Guide in the Era of AI
For more than 30 years, Macaw has been a pioneer in innovation and technology. As your guide in the Era of AI, we help organizations make the most of the power of AI and digital transformation. We navigate our clients through the complexities of the digital age, so they can transform their organizations, future-proof them and gain a distinctive competitive advantage.
Do you want to discover how AI can strengthen your content strategy? Contact us and let our experts advise you.
