Challenge
Nowadays, everything revolves around the customer experience, and customer expectations: research by Salesforce shows that 85% of customer say the experience a company provides is as important as its products and services. And 73% of customers say one extraordinary experience raises their expectations of other companies.
In the past customers relied on fair pricing and customer service, today a number of expectations have been added. Think of personalized interactions that bring a unique experience across all touchpoints. And these unique experiences are what differentiates your company from your competitors.
Nobody said it was easy to create unique experiences for your customers, based on their customer journey. But we can take some of that burden off your shoulders!
Be the first to hear about our latest research and experiences with non-biased personas for customer journey mapping, and learn how modern marketing technology can help manage the unique interactions with your (potential) customers across all touchpoints.
Learning Objectives
In this session, we will share the findings of our latest research on the use of non-biased personas for customer journey mapping.
We will demonstrate how modern marketing technology can take the burden of creating unique experiences off your shoulders by showcasing the new customer data platform of Sitecore.
Take aways
- Research findings
- Practical approach to customer journey mapping
- Key capabilities needed to facilitate personalized interactions
Workshop Details
- Date: On request
- Duration: 09.00 – 12.00
- Location: Online or location
- Target audience: Brand, marketing, data and digital leaders
- Cost: On request
