What is Sitecore?

There are countless steps between a first website visit and the moment when someone becomes a customer or places an order with you. Sitecore provides you with a single innovative digital platform on which you can accommodate and streamline all these steps. Specifically, Sitecore consists of four components:

• Sitecore Experience Manager
• Sitecore Experience Platform
• Sitecore Experience Commerce
• Sitecore Content Hub

Together, these components form the Sitecore Experience Cloud. Does your international organisation face the challenge of reaching and serving customers worldwide in a personalised way without losing sight of your own brand identity? If so, Sitecore has the solution. Read on to see what each product contributes to the ultimate customer experience!

Experience Manager (XM)

With Sitecore Experience Manager, the days of endlessly producing similar content for all your websites, platforms and channels are over. This content management system enables you to create and manage all your content from one platform and provide a frictionless customer experience across all touchpoints.

Sitecore Experience Platform (XP)

Major international brands have websites in numerous languages, geared to different cultures. Efficient management of your web content is important yet complex: your efforts can quickly become bogged down by laborious content creation and translation processes in which different versions are emailed back and forth between employees, departments and external parties.

With the Sitecore Experience Platform (XP) you are not only able to easily and quickly distribute all your messages worldwide from one platform: with the help of data analytics, AI applications and marketing automation, you can also optimise your content and campaigns in real time, down to the personal level.

Sitecore Experience Commerce (XC)

You naturally want to extend the highly personal customer experience that you create using the Sitecore Experience Platform to your e-commerce environment, in order to maximise conversion. With Sitecore Experience Commerce you can do just that.

Create a personalised shopping experience for your business and/or private customers, based on customer data and behaviour. By doing so, you switch from being a generic webshop to displaying and processing customer-specific prices, products and even stock!

Content Hub

Customers expect a suitable, seamless experience at every touchpoint, regardless of the channel they use to communicate and interact with you. It’s your task to produce and distribute content on a large scale, across all those channels, markets, languages and target audiences. Managing all digital assets and creating a uniform house style and tone of voice are major challenges for many marketing departments.

With the Sitecore Content Hub you have one central location where you can create and manage all types of content and automatically distribute it to the right channels. This allows you to maintain an overview, makes collaboration easier, and creates brand consistency. Content marketers, designers, photographers, editors, campaign marketers – everyone works from a single platform: the Sitecore Content Hub.

Personalisation in detail

Customer expectations are changing all the time. Personalisation is no longer a distinguishing feature: increasingly it’s a must have, in both B2C and B2B. With Sitecore you are able to constantly inspire your customers, from the first click on your website to the final purchase process, thanks to data collection and the personalisation possibilities within the platform.

Marketing automation

Sitecore collects both customer data and behavioural data and adjusts marketing automation flows accordingly. When someone shops or browses on your website, clicks on products or views pages, Sitecore keeps track of everything the customer interacts with. Using this information, you are able to make personalised marketing and sales decisions. For example, a reminder can be sent if a product has been ‘forgotten’ in the ordering process; or in the case of an existing customer, the account manager can receive a notification stating the services and products in which the customer has shown specific interest.

Scalability

With Sitecore you have a platform that is able to manage all your channels and touchpoints. From websites and webshops to apps, in different countries and different languages. Whether you have ten thousand visitors a month or ten million.

Macaw will be happy to help you create your Sitecore platform

Are you looking for an experienced, highly motivated and successful Sitecore partner? As a Platinum Implementation Partner, Macaw has in-depth expertise, the best-qualified employees and extensive experience with market-leading companies such as Heineken and Schmitz Cargobull. We use these qualities to find the best solution for every client!